kvarlo.

Email and LinkedIn. In one CRM, from the first user.

One click on the profile, and the lead plus conversation are in Kvarlo. Plus pipeline, workflows and reporting, with no locked features. 19 € per person plus VAT, data in the EU.

14-day free trialNo credit cardCancel monthlyYour data stays readable after the trial

No auto-connect, no mass messages, no ban risk for your LinkedIn account.

The whole CRM. From the first user.

No tiers, no locked features, no minimum seats. At Pipedrive the email sync costs 39 €, at HubSpot real workflows start at 90 € plus a one-time 1,470 € onboarding. With us everything is included from 19 € plus VAT.

ProviderWhat the cheapest plan lacks
Pipedrive Lite14 €No two-way email sync, zero workflow automations. Both only from Growth at 39 €.
monday CRM Basic12 USDNo email sync, no automation, no integrations. Only from Standard.
HubSpot Sales StarterOnly simple triggers on deal stage changes. Real workflows and custom reporting from Professional at 90 €, plus a mandatory one-time 1,470 € onboarding.
Close Solo9 USDNo workflows. Those start at Growth for 99 USD.
Zoho Bigin Express7 USDNo custom reports.
folk Standard22 €No sequences and no API. Both only from Premium.
Kvarlo19 €Nothing.

All figures verified on 2026-08-10, with sources.

The problem

Two things that are annoying about every CRM

The cheap tiers are crippled.

You buy a CRM for email and automation and find exactly that missing from the entry tier. At Pipedrive it costs three times as much, at HubSpot five times plus onboarding.

And none of them knows that DACH B2B sells through LinkedIn.

The conversation lives on LinkedIn, the email in Outlook, the note nowhere. That is why the history of a lead is never complete.

Kvarlo does both differently: no locked feature set, and LinkedIn is part of the history instead of a second window.

What is included

One list. For everyone.

Leads and timeline

History of emails, notes, tasks and calls, chronological on the lead.

Email in the CRM

Send, receive, reply, with templates. Incoming mail lands on the right lead automatically.

Email sequencesNew

Multi-step follow-ups that stop automatically as soon as the lead replies.

Pipeline board

Drag and drop, amounts and totals per stage.

Workflows

Tasks, status changes and notifications whenever something happens in the CRM.

Reporting

Win rates, pipeline value, activities.

Smart Views

Saved filters as work lists. “Sales qualified leads without an open task” is one click.

Chrome extension for LinkedIn

Detect profile and conversation, create the lead, log messages. One click instead of copy and paste.

Import from your old system

CSV with field mapping, plus guides for Pipedrive, HubSpot and Excel.

This list applies to every user, at every team size. There are no tiers.

New · Sequences

Follow-ups that are not forgotten

A sequence sends your templates at set intervals, logs every step on the lead and stops automatically as soon as a reply comes in. You write the first mail, Kvarlo stays on it.

Kvarlo sequence editor: intro flow with status change, two emails, wait steps and a task
Price

One price. One button. No tiers.

19 €per user and month,
plus VAT

Everything included, from the first user.

No tiers, no minimum seats, no setup fee.

  • Annual: 190 € per user plus VAT, twelve months for the price of ten
  • Cancel monthly
  • 14-day free trial, no credit card

Founding Member

The first 50 customers pay 9 € per user plus VAT, permanently. Even as the team grows. From customer 51, Kvarlo costs 19 €.

What does your team cost?

Compared with the cheapest plan that matches the feature set.

3
Providerper monthone-time
Kvarlo57 none
Pipedrive Growth117 none
folk Premium129 none
HubSpot Sales Professional270 + 1,470 € onboarding
Close Growth297 $none

Each comparison uses the cheapest plan that includes two-way email sync, workflow automation and reporting, the feature set Kvarlo delivers from the first user. Prices with annual billing, retrieved 2026-08-10. Close bills in US dollars, hence the dollar figure. Kvarlo prices plus VAT.

Three out of four small companies work without a CRM. Not because they do not need one, but because getting started is too expensive and too cumbersome.

Only 25 percent of companies with 10 to 49 employees use CRM software at all.Eurostat, 2026-05-20
Data & security

Your data belongs to you

Hosted in the EU

All data lives in the European Union.

DPA as a download

Data processing agreement under Art. 28 GDPR, downloadable as a PDF without having to ask for it.

Full export

Any time, one click, no questions asked, in open formats.

Two-factor authentication

Can be enabled for every account.

The extension stays with you

The Chrome extension, too, talks only to your own Kvarlo server.

It looks different elsewhere

The free HubSpot tier lives exclusively in the USA. HubSpot itself: Customers who only use free services will be assigned a data center in the United States. EU data residency only comes with a paid plan.

monday CRM Basic gets no EU data region. It is reserved for Enterprise, on Standard and Pro only for accounts created after 2023-01-23, and existing accounts cannot switch regions.

Pipedrive hosts German customers in Frankfurt, but the parent company is US-American with Vista Equity Partners as majority owner. EU server location is true, freedom from US jurisdiction is not.

All statements backed by sources, as of 2026-08-10.

FAQ

The questions you are right to ask

What happens to my data if Kvarlo ever shuts down?

You can export your data completely at any time, no questions asked, in open formats. It is never locked into Kvarlo.

How do I get my existing data in?

Via CSV import with field mapping. For Pipedrive, HubSpot and Excel there is a step-by-step guide.

Do I get a data processing agreement?

Yes, as a PDF for immediate download, without having to ask for it.

What happens after the 14 days if I do not subscribe?

Your data stays readable. You can view and export everything; only creating new records requires a subscription.

Can the extension get my LinkedIn account banned?

The extension does not automate outreach, it only captures what happens anyway. No auto-connect, no mass messages.

What does it cost for X users?

Enter your team size into the calculator; next to it are the prices of the alternatives with the same feature set.

Can I cancel monthly?

Yes. With annual billing: refund within the first 30 days.

Do I need a minimum number of users?

No, Kvarlo works from one user.

Test it for 14 days. No credit card, no tiers.

Everything you read on this page you can verify yourself during the trial.